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Associate Director, Social and Digital Media

Overview

The Visiting Nurse Service of New York (VNSNY) is the nation’s largest not-for-profit home- and community-based health care organization, serving the five boroughs of New York City, and Nassau, Suffolk, and Westchester Counties. For 125 years, VNSNY has been committed to meeting the health care needs of New Yorkers with compassionate, high-quality home health care. We offer a wide range of services, programs, and health plans to meet the diverse needs of our patients, members, and clients from before birth to the end of life.

Each day, more than 13,000 VNSNY employees — including nurses, rehabilitation therapists, social workers, other allied professionals, and paraprofessionals — deliver compassionate care, unparalleled medical expertise, and 24/7 solutions and resources to more than 48,000 patients and members, helping them to live the best lives possible in their homes and communities.

Responsibilities

Manages processes and activities for VNSNY social media platforms across multiple lines-of-business, including reputation management, brand monitoring / social listening, internal communications, content and analytics. Drives the development and execution of social media strategies and ensures alignment with marketing, content and corporate priorities. Develops and executes social media campaigns, both paid and organic, and establishes best practices for tracking and optimization surrounding those campaigns. Applies technologies for social media listening, tracking sentiment, analytics and cross-team functionality. Works across the organization to develop and facilitate processes for responding to posts and reviews in a quick and corporately sound manner. Works under general direction.

Education: Bachelor’s degree in Marketing, Communications or the equivalent required.

Experience:Minimum of five years of experience managing the development and implementation of social media strategies for organizations with multiple business units required. Experience in developing and tracking paid and organic social media campaigns required. Knowledge of B2B and B2C audiences within the healthcare field preferred. Basic understanding of the impact and importance of social media on SEO rerquired. Proficiency with Internet technologies and digital media (Google Analytics, email marketing, social media tools, SEO tools, design and MS Office) required. Excellent communication, decision-making, organizational and project management skills required. Experience with Spredfast social media platform preferred.

CA2018